Monday, February 6, 2012

Do What You Do Every Day

Consistent creative output can be challenging even if you have an established process and habit. However, if you don’t have an established process and habit regarding creative output it becomes tougher.

Study the Great Writers and the Craft of Writing

In 1996 I was doing a hip hop compilation CD. There were 11 MCs and because I value the craft of lyric writing, during the album pre-production stage I decided that we, as a collective, would get together and critique the lyrical content of each song submitted for album consideration. I wanted to ensure quality in content.

Know Your Target Audience

This is no exaggeration; I have had this conversation more than 100 times with artists and groups I’ve worked with: who is your target audience? Much can be said about people not wanting to be categorized; however, like it or not that’s how things work. Categorizing helps finding a particular thing easier; check the library [...]

Balance the Art and Business of Song Writing

Rarely is an artist objective about what they create. The creative process is pure, organic and should be free to unfold. (At least that’s what I think.) I have said, “I become one with my creation, not seeking perfection, just a clear sense that when it’s done, it’s done.” That makes sense to me. I love that about art.

When it’s just about art, I don’t care what other people think; I don’t do it with others in mind. Whether I’m making a track or writing a song, if it’s just about art then whatever comes is how it should be.